One in five Finns pays for news in digital format – a typical client also actively reads news in the public domain
<1> <2> <3> <4> <5> <6> In Finland, one in five pays for the use of Internet news resources. <7> <8> This is evidenced by the results of a study by the Reuters Institute at the University of Oxford. <9> <10> According to the survey, people who read a lot of news in the public domain, for example, on the Yle website, are also more willing to use paid resources. This dispels the myth that free resources take away clients from private media companies. <11> <12> The most popular news sources in Finland are the sites and applications of traditional media companies. They are followed by 81 percent of residents. <13> <14> According to the survey, over the past year, people have become more trusting in the news. The door to news in general increased by 9% to 65%, and the trust in the news resources of their preference by 4% to 73%. <15>