Tokyo Olympics scored lowest percentage of views
The most popular broadcast from Tokyo for the Spaniards was the match between the men’s teams of Brazil and Spain. After football (38.2%), the most popular sports categories were athletics (38%) and basketball (33.1%). Rugby became the least popular sport among the Spaniards in these competitions (0.6%).
Regarding the audience profile of the Olympic Games, the study shows that 62% of viewers are male. Then comes the age group from 45 to 64 years old (42%), followed by people over 64 years old (29%), people aged 25 to 44 years old (19%), people aged 13 to 24 years old (7% ) and persons aged 4 to 12 years (3%).