Most of us are sick and tired watching video advertising on TV or ads on the Internet. Although, there are still companies who put a smile on your face when interacting with the outcome of their marketing department. And it’s not just about the smile, it’s about feeling the respect for the competition and its customers.
The german carmaker BMW just completed 100 years of activity. One of its main competitor, Mercedes Benz posted a congratulation video on the company’s instagram account. Clasics, stylish and with a subtle sense of irony. Mercedes also announced free entry to Mercedes-Benz Museum for BMW employees.
I enjoyed reading the press release and watching the short video. That’s how advertising and competition should look. Watch the video below: Happy 100th birthday, bmw! Here’s to another 100 years of competition: